IAB Europe News

Save the date and register for the IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019

The Virtual Programmatic Day brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. This edition of the event will look at key emerging trends including programmatic audio and programmatic native advertising.

Registrations are now open for the Virtual Programmatic Day H1 2019. Book 9 May 2019 in your calendar and register here.

Check out the recordings of previous versions here.

Take a look at our speakers

Liam Brennan – Global Director of Innovation at MediaCom

In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.

More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.

Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.


Edward Weatherall – VP Partnership Markets, EMEA at Sizmek

At Sizmek, Ed is responsible for helping clients understand, adopt and get ROI from AI-powered advertising technology across multiple markets in EMEA.

He has more than 18 years of experience in digital and was the founder of global digital agency Concep. At VisualDNA, he used psychology to change the way companies learnt about and understood consumer behaviour online – so moving into AI was a natural step forward in his career.

Ed is a member of the IAB Europe Programmatic Trading Committee.


Lyndsay Rowntree – Head of Content at ExchangeWire

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.

Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.


Lucia Mastromauro – VP Global Development at Adform

Lucia Mastromauro joined Adform as Vice President of Global Agencies.

She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google’s DoubleClick, and was the Interactive Marketing Manager at eBay.



Andrew Buckman – Managing Director EMEA at Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime Skinz in May 2017 with 20 years’ experience in international internet environments and specialisms in ad tech, search, start-up creations, and turnaround management in e-commerce.

In his role as EMEA MD at Sublime Skinz, Andrew is instrumental in meeting growing demand in the region, forming strategic partnerships and promoting the adoption of new impacting and non-intrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, and Germany.



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