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IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December at 15.00 CET / 14.00 GMT

The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA)¬†recently published a press release announcing the appointment of three independent media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe.¬† The appointment of the three auditors¬†facilitates delivery of the framework’s remit to establish a consistent Viewability solution across Europe and to minimise measurement discrepancies.

As a next step we would like to invite publishers to join a webinar in which we will provide an update and discuss the implications and benefits for publishers. You will have the opportunity to ask questions.

The speakers will be:

  • Alison Fennah, Executive Business Advisor, IAB Europe
  • Christer Ljones, Vice-Chair, IAB Europe Brand Advertising Committee and Head of Product Strategy, Schibsted
  • Suzanne McElligott, CEO IAB Ireland and member of the European Viewability Steering Group
  • Karim Attia, Chair, IAB Europe Brand Advertising Committee and member of the European Viewability Steering Group

The webinar will take place on Monday 10 December at 15.00 CET / 14.00 GMT.

For more information please contact
Marie-Clare Puffett
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