IAB Europe survey: Digital Brand Advertising and Measurement
IAB Europe invites the industry to share views on their current challenges for digital brand advertising, measurement and solutions that could drive more investment into digital media.
The survey asks about:
- Defining digital advertising quality, both in terms of impressions and environments
- Insights which enable effective targeting of brand advertising campaigns
- KPIs for determining digital brand advertising success
All participants will receive a copy of the results and identified industry priorities.
Please pass on the survey to any relevant colleagues. Your response will be treated in the strictest confidence.
The survey will take no longer than 10 minutes and will close on Friday 9 March.