European regulators have data-driven advertising squarely in their sights. Privacy activists are winning more and more adherents to the idea that, with online tracking, our industry is on the wrong side of history. How did we get here? What is the way forward, especially as the gulf between Europe’s policy framework and that of the US seems to be widening?
- Frederik Borgesius, Researcher, Institute for Information Law (IViR), University of Amsterdam