Agnieszka Parfienowicz – Certified DIMAQ Trainer
A graduate of the Warsaw School of Economics in the field of Management and Marketing, with the specialization in Marketing Research.
She joined the Mindshare team in June 2018, where she is responsible for agency’s Digital strategy creation and its supervision. Substantially supervises the FAST and INVENTION teams, is responsible for building a positive image of Mindshare in digital areas and building relationships with media partners.
Before joining Mindshare, she held the position of Digital Director in Mediacom, where she managed a 30-person digital team. She created strategies for Procter & Gamble, Danone, Teva Pharmaceuticals (OTC), Douglas, Jeronimo Martins Drogeries & Pharmacies. The campaigns run by her have repeatedly won prizes in industry competitions like Effie and Innovation Awards. She also developed programmatic competences in the agency and introduced new digital products, including Webscore.
Additionally, she actively works at IAB Polska as a member of the Program Board of the IAB Forum and a member of the Mixx Awards jury. She is a DIMAQ Professional trainer.
In her free time, she is happy to participate in start-up projects such as Whisbear or TopFryzjer.pl. She is a mother of two children, actively practices sports: fitness, skiing and windsurfing.