Interactive Advertising Bureau
10 July 2018

IAB Europe Survey: Human Capital in the Digital Environment 2018


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Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this survey aims to cover a series of critical areas of the digital training and human capital in the online ecosystem, identifying:

  • the primary training needs of both employers and candidates
  • challenges faced by recruiters of digital talent
  • challenges that the candidates looking to enter or advance in the digital field have to overcome
  • specific skill gaps in today's digital landscape

The survey will not take longer than 15 minutes to complete and will close on Friday, 7 September. Please pass on this survey to any relevant colleagues in your organisation or market.

All participants will receive a copy of the report.

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