Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4...
4 July 2016
IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advert...
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study reveals Mobile advertising rep...
18 April 2016
IAB Ireland Infographic: Irish Digital Advertising Spend 2015
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader ...
25 November 2015
IAB Europe Report: How online advertising enables the digital economy of the future
Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and appl...
27 April 2015
Digital advertising, a key driver for Europe’s digital economy
Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues...
20 November 2014
Online Ad Spend Studies from local IABs
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the ...
8 October 2014
IAB Europe Report: European Online Advertising Spend 2014
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