Interactive Advertising Bureau

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Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]

IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]

Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]

Programmatic Perspectives Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]

Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]

Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
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07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]

Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]

Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
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24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]

Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
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23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]
IAB Europe
Rond-Point Robert
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