Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues...
20 November 2014
Online Ad Spend Studies from local IABs
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the ...
8 October 2014
IAB Europe Report: European Online Advertising Spend 2014
Page 2 of 212
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?