Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh year. The...
23 May 2017
AdEx Benchmark 2016 Study
The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
9 May 2017
Member report: IAB Poland / PwC – Digital Ad Spend 2016
IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 Million with a growth rate of 13.7%. Considering...
25 April 2017
Member report: IAB Turkey – Digital Ad Spend 2016
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
You can browse or download the IAB Finland online ad spend report for 2016 below.
18 April 2017
Member report: IAB Finland – Digital Ad Spend 2016
You can browse or download the report on the Bulgarian online advertising market in 2016 below.
18 April 2017
Member report: IAB Bulgaria – Digital Ad Spend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals growth of 31% for the Iris...
6 April 2017
Member report: IAB Ireland / PwC – Digital Adspend 2016
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its abil...
16 January 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
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