Research & Thought Leadership

Value of Digital Advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital a...
4 June 2019
AdEx Benchmark 2018 study
This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Ads...
9 April 2019
Member report: IAB Ireland PwC Online Adspend Report 2018
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a g...
26 March 2019
Member report: 2018 Turkey Ad Spend
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market ...
7 February 2019
IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and Europe...
The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. T...
12 November 2018
AdEx Benchmark H1 2018 Study
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
The European Digital Advertising market has doubled in size in 5 years The European Digital Advertising market reached €48bn in 2017 compa...
23 May 2018
IAB Europe research: AdEx Benchmark 2017 Study
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%. According to I...
29 March 2018
Press release: IAB Turkey Releases 2017 Digital Ad Spend
All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more HERE and at:
28 February 2018
Member report: IAB Poland – Digital Ad Spend report Q3 2017
Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The digital advertising market is growing s...
27 February 2018
Member report: OVK/BVDW – Digital Ad Spend in Germany 2017
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