Research & Thought Leadership

Value of digital advertising

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As Europe is seeking to define a strategy to unleash the potential of digital for growth and jobs, IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its abil...
16 January 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an in...
3 November 2016
IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million
Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend is now at a record hi...
3 November 2016
IAB Ireland report: H1 2016 digital ad spend – mobile ad spend overtakes desktop for the ...
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4...
4 July 2016
IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advert...
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study reveals Mobile advertising rep...
18 April 2016
IAB Ireland Infographic: Irish Digital Advertising Spend 2015
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
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