Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
This report examines attitudes towards programmatic across the global advertising ecosystem.
23 September 2015
AppNexus Research: Programmatic Trust Study
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and progr...
8 September 2015
IAB Europe Report: European Programmatic Market Sizing 2014
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research behaviou...
8 September 2015
IAB Europe Report: The Smart Shopper Snapshot
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
8 September 2015
IAB Europe Report: European Advertiser Mobile Audit Report
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surge...
13 August 2015
IAB Report: Global Mobile Advertising Revenue 2014
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmati...
8 August 2015
IAB Europe Report: Attitudes towards Programmatic Advertising
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benef...
8 July 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this firs...
8 June 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to re...
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
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