Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report. T...
7 September 2018
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Vendors Factsheet
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Publishers Factsheet
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath is collaborating with IAB Euro...
14 August 2018
Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in...
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
  This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio a...
19 July 2018
IAB Europe webinar recording: Digital Audio & Digital Out of Home
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
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