Interactive Advertising Bureau

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The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]

Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising

Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]

A Flawed ''Future of Online Advertising’' Report

Helen Mussard
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26/10/2021
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

Georgia Cook
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25/10/2021
On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]

Interested In Joining IAB Europe's New Technical Committee?

Helen Mussard
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21/10/2021
IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and is inviting interested IAB Europe […]

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

Lauren Wakefield
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08/10/2021
IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take part here.  In-housing programmatic trading […]

Guest Blog Post - Addressing & Tackling Disinformation - Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Helen Mussard
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08/10/2021
Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been on the rise over the […]

That's a Wrap! The Great Debate: Trust & Transparency Headline Event

Lauren Wakefield
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30/09/2021
On September 28, IAB Europe hosted the headline event of our Trust and Transparency series 'The Great Debate'. The event […]

Network Guest Blog Post - Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Helen Mussard
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30/09/2021
Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs to discuss and debate trust […]
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