Interactive Advertising Bureau

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Skai Bring Us a Monthly Paid Media Spend Snapshot – July 2022

Georgia Cook
|
09/08/2022
Curious to know how retail media, paid search and paid social performed over the course of July? Chris Costello, Senior […]

Let’s Make Diversity And Inclusion A Cross-Industry Effort

Georgia Cook
|
02/08/2022
‘It is widely documented that parts of the media industry have struggled to recruit a workforce that mirrors society. Thankfully, […]

IAB Europe and FreeWheel Dive into Brand Safety

Georgia Cook
|
01/08/2022
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]

Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
|
25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]

The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]

Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
|
14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]

AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
|
07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]

IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

Lauren Wakefield
|
05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]

Get Involved In Industry & Policy Initiatives - Join An IAB Europe Committee!

Georgia Cook
|
16/06/2022
Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate […]
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IAB Europe
Rond-Point Robert
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