Research & Thought Leadership


IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals growth of 31% for the Iris...
6 April 2017
Member report: IAB Ireland / PwC – Digital Adspend 2016
This newest insight piece from comScore looks at mobile devices, categories and apps’ share of total digital time, and how this aligns wit...
29 March 2017
Member report – comScore – Mobile’s Hierarchy of Needs
Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that span across the world. B...
23 March 2017
Coalition for Better Ads: Key resources on Initial Better Ads Standards
Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths of their data to see how ...
16 March 2017
Member infographic – AdRoll – 10 Mind Blowing Spend Trends This Mother’s Day
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below...
2 March 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content...
Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report or download it below.
1 March 2017
Member report – IAB Italy – The State of Art of Adblocking in Italy
A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative...
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies a...
17 February 2017
Member report – IAB Netherlands & DDMA – Report on Paid Search Advertising
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM

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