Research & Thought Leadership


IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that span across the world. B...
23 March 2017
Coalition for Better Ads: Key resources on Initial Better Ads Standards
Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths of their data to see how ...
16 March 2017
Member infographic – AdRoll – 10 Mind Blowing Spend Trends This Mother’s Day
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below...
2 March 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content...
Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report or download it below.
1 March 2017
Member report – IAB Italy – The State of Art of Adblocking in Italy
A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative...
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies a...
17 February 2017
Member report – IAB Netherlands & DDMA – Report on Paid Search Advertising
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
You can watch the recording of the second webinar entitled The Native Advertising & Content Marketing landscape in Europe below. This we...
16 February 2017
IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Euro...
While you were out looking for the perfect gift for that special someone, AdRoll EMEA took the time to put together an infographic on 11 In...
13 February 2017
Member infographic – AdRoll – 11 Insights You’ll Love This Valentine’s Day
Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 i...
10 February 2017
Member report – GroupM – Interaction 2017 Preview

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