Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digi...
1 October 2018
IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A co...
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series III – Consent
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it i...
27 July 2017
Member report: FreeWheel – Video Monetization Report
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywh...
27 July 2017
Member Position Paper: FreeWheel – Why Premium Video Matters for Advertisers: a European ...
TV viewing is no longer limited to the living room. Today’s viewers watch what they want to, when they want to, across multiple platforms ...
5 July 2017
Member case study: Kantar Millward Brown – Delivering cost-effective incremental reach to...
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
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