Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology...
10 July 2017
Member report: NEWBASE – Marketing Priorities 2017
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
8 December 2016
Meetrics video: How Ads Get Misplaced
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
8 September 2015
IAB Europe Report: European Advertiser Mobile Audit Report
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surge...
13 August 2015
IAB Report: Global Mobile Advertising Revenue 2014
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the ...
8 October 2014
IAB Europe Report: European Online Advertising Spend 2014
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
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