Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology...
10 July 2017
Member report: NEWBASE – Marketing Priorities 2017
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
8 December 2016
Meetrics video: How Ads Get Misplaced
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
8 September 2015
IAB Europe Report: European Advertiser Mobile Audit Report
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