Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
The European Digital Advertising market has doubled in size in 5 years The European Digital Advertising market reached €48bn in 2017 compa...
23 May 2018
IAB Europe research: AdEx Benchmark 2017 Study
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €...
23 November 2017
IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth
Viewability is a crucial yet controversial digital advertising metric. It not only dominates the industry measurement agenda—the top prior...
20 September 2017
Member report: FreeWheel – Defining a View – The Impact of Evolving Video Dynamics
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides important c...
7 September 2017
Research report: The economic contribution of online advertising in Europe
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data in di...
7 September 2017
Research report: The economic value of data-driven advertising
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