Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the...
10 November 2016
IAB Europe report: Attitudes to Digital Video Advertising
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising fol...
13 October 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into sell-sid...
Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, the second IAB Europe Advertiser ...
27 September 2016
IAB Europe report: Advertiser Mobile Audit 2016
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to â...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmati...
21 June 2016
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
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