Research & Thought Leadership

Programmatic

Half of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €8bn according to IAB Europe’s 2016 Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; the IAB Europe Attitudes to Programmatic Advertising research shows that almost everybody in the industry is now deploying some form of programmatic advertising.

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisers to  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational activities. Find out more about the committee here.

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, International, Oath
Vice-Chair: Dino Bongartz, BVDW (IAB Germany) and The ADEX

For more information please contact
Marie-Clare Puffett
This report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers and ...
29 August 2017
Member report: comScore – Top 10 Burning Issues in Digital
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. Register here! The AdEx Benchmark study ...
23 May 2017
IAB Europe study: AdEx Benchmark 2016 preliminary results
The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
9 May 2017
Member report: IAB Poland / PwC – Digital Ad Spend 2016
IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 Million with a growth rate of 13.7%. Considering...
25 April 2017
Member report: IAB Turkey – Digital Ad Spend 2016
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
You can browse or download the IAB Finland online ad spend report for 2016 below.
18 April 2017
Member report: IAB Finland – Digital Ad Spend 2016
You can browse or download the report on the Bulgarian online advertising market in 2016 below.
18 April 2017
Member report: IAB Bulgaria – Digital Ad Spend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
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