Interactive Advertising Bureau

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Members of IAB Europe’s Programmatic Trading Committee Have Come Together to Compile a Q&A Blog on Measurement in a Post Third-Party Cookie Environment

Amy Mazzola
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05/04/2023
  The impending termination of support for third-party cookies on Google Chrome means that many of the metrics that marketers […]

International Knowledge Exchange on Audience Measurement

Amy Mazzola
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04/04/2023
   IAB Europe have worked with the teams at CIMM, egta, EACA and WFA to curate this International Knowledge Exchange […]

Guest Blog Post with Meta - Meta Launches Brand Suitability Controls and Third Party Verification for Feed Powered by AI

Amy Mazzola
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04/04/2023
    In this week’s member guest blog post we caught up with Samantha Stetson,  VP, Client Council and Industry […]

IAB Europe’s New Research & Insights Forum

Amy Mazzola
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03/04/2023
IAB Europe is pleased to announce the launch of its new Research & Insights Forum, which is an evolution of […]

Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

Lauren Wakefield
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31/03/2023
IAB Europe is excited to release the new Digital People's Poll. The Digital People’s Poll reveals what's really happening in […]

That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

Lauren Wakefield
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30/03/2023
On the 28th of March, IAB Europe hosted the first Great Debate of 2023 where we saw over 250 attendees tune […]

Become an Industry Expert in No Time with IAB Europe’s New Explainer Video Series

Lauren Wakefield
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30/03/2023
Ever wondered how you can discover everything you need to know about the hottest topics in digital advertising today, in […]

MIXX Awards Europe - Meet the Jury: Kate MacKenzie at TikTok

Lauren Wakefield
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29/03/2023
The MIXX Awards Europe recognises and showcases the best digital advertising campaigns in Europe.  The winners will be celebrated at […]

IAB Europe Announces First Speakers for Interact 2023 Conference in Madrid

Lauren Wakefield
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22/03/2023
Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble and Alexis Marcombe, Managing Director, Carrefour Links are among the first […]
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