Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

You can browse or download the IAB Finland online ad spend report for 2016 below.
18 April 2017
Member report: IAB Finland – Digital Ad Spend 2016
You can browse or download the report on the Bulgarian online advertising market in 2016 below.
18 April 2017
Member report: IAB Bulgaria – Digital Ad Spend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals growth of 31% for the Iris...
6 April 2017
Member report: IAB Ireland / PwC – Digital Adspend 2016
This newest insight piece from comScore looks at mobile devices, categories and apps’ share of total digital time, and how this aligns wit...
29 March 2017
Member report – comScore – Mobile’s Hierarchy of Needs
Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that span across the world. B...
23 March 2017
Coalition for Better Ads: Key resources on Initial Better Ads Standards
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 — The ...
22 March 2017
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and M...
The study shows how many ad blockers are installed in Romania and why Romanians are avoiding certain online advertising formats.  
18 March 2017
IAB Romania: Ad Blocking in Romania
Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths of their data to see how ...
16 March 2017
Member infographic – AdRoll – 10 Mind Blowing Spend Trends This Mother’s Day
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get to investigate unsolvab...
13 March 2017
Member blog – IAB UK – Ad blocking: The truth is out there
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priori...
10 March 2017
IAB Europe Metrics and KPIs survey – take part now!
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