Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study reveals Mobile advertising rep...
18 April 2016
IAB Ireland Infographic: Irish Digital Advertising Spend 2015
Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars  showcase how pr...
4 March 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them...
1 March 2016
Turn Infographic: Advertising to Millennials
A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countrie...
1 March 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals fro...
8 January 2016
OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Pr...
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader ...
25 November 2015
IAB Europe Report: How online advertising enables the digital economy of the future
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource f...
11 October 2015
Q&A: What is the International IAB/ABC Spiders and Bots list?
This report examines attitudes towards programmatic across the global advertising ecosystem.
23 September 2015
AppNexus Research: Programmatic Trust Study
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and progr...
8 September 2015
IAB Europe Report: European Programmatic Market Sizing 2014
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