Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no except...
30 September 2016
comScore report: Digital-native Millennials embrace ‘traditional’ media outlets
As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, the second IAB Europe Advertiser ...
27 September 2016
IAB Europe report: Advertiser Mobile Audit 2016
The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling d...
22 September 2016
comScore report: Facebook retains Social Media crown for UK Millennials
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
London, 21st September 2016 – As customer journeys become increasingly complex and fast-paced, it’s imperative for marketers to unde...
21 September 2016
AdRoll report: Four in five organisations use marketing attribution, but 57% don’t action the...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
“Header Bidding is one of the most discussed topics in the programmatic industry. Now it is being implemented and tested by leading pu...
13 September 2016
IAB Netherlands report: Header Bidding
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight se...
31 August 2016
comScore report: Pokémon GO captures 9.5 million mobile users in the UK, ranking 9th among all...
In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via...
29 August 2016
BVDW report: Programmatic Advertising Revenue Germany 2016/02
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