Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


For more information please contact
Greg Mroczkowski
The study shows how many ad blockers are installed in Romania and why Romanians are avoiding certain online advertising formats.  
18 March 2017
IAB Romania: Ad Blocking in Romania
Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths of their data to see how ...
16 March 2017
Member infographic – AdRoll – 10 Mind Blowing Spend Trends This Mother’s Day
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get to investigate unsolvab...
13 March 2017
Member blog – IAB UK – Ad blocking: The truth is out there
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priori...
10 March 2017
IAB Europe Metrics and KPIs survey – take part now!
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below...
2 March 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content...
Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report or download it below.
1 March 2017
Member report – IAB Italy – The State of Art of Adblocking in Italy
A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative...
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other major Dutch publishers ...
22 February 2017
Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business o...
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies a...
17 February 2017
Member report – IAB Netherlands & DDMA – Report on Paid Search Advertising
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM

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