Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Marie-Clare Puffett
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research behaviou...
8 September 2015
IAB Europe Report: The Smart Shopper Snapshot
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
8 September 2015
IAB Europe Report: European Advertiser Mobile Audit Report
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surge...
13 August 2015
IAB Report: Global Mobile Advertising Revenue 2014
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmati...
8 August 2015
IAB Europe Report: Attitudes towards Programmatic Advertising
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benef...
8 July 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this firs...
8 June 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to re...
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to adve...
5 May 2015
IAB Europe Mobile Brand Builders
Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and appl...
27 April 2015
Digital advertising, a key driver for Europe’s digital economy
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad effectiveness metrics and KP...
23 April 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
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