Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective a...
24 November 2016
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of ...
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions an...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population t...
14 November 2016
comScore report: Behind the Scenes: A global perspective on the UK’s Digital Future
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the...
10 November 2016
IAB Europe report: Attitudes to Digital Video Advertising
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an in...
3 November 2016
IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million
Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend is now at a record hi...
3 November 2016
IAB Ireland report: H1 2016 digital ad spend – mobile ad spend overtakes desktop for the ...
Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti...
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising fol...
13 October 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into sell-sid...
The IAB Netherlands  Online Video Task Force, the trade association for digital marketing, has published their Online Video Guide. The hand...
7 October 2016
IAB Netherlands report: Online Video Handbook 2016
Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?