Interactive Advertising Bureau

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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

Amy Mazzola
|
08/08/2023
  In this week’s member guest blog post we caught up with James Allison, Director of Partnerships at Advertima. In […]

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

Amy Mazzola
|
02/08/2023
  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term that has gained significant attention […]

Digital Services Act is an Opportunity for Industry Standardization

Amy Mazzola
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27/07/2023
  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to Join IAB Europe continues to […]

Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

Lauren Wakefield
|
27/07/2023
We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making to help you, and your […]

Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

Amy Mazzola
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25/07/2023
  We are thrilled to share the release of our much-anticipated The Evolution of Digital Audio Advertising in Europe Report […]

Vacancy at IAB Europe – Digital Advertising Product Manager

Amy Mazzola
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24/07/2023
Scope of the role IAB Europe has a new opening for a full-time Digital Advertising Product Manager to support the […]

Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope - The Quest for Supply Path Transparency

Amy Mazzola
|
20/07/2023
  In this week’s member guest blog post we caught up with Nadav Perry, VP Global Brands & Agencies at […]

Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today!

Amy Mazzola
|
19/07/2023
At the end of 2022, we created a new Retail Media Working group that aims to bring stakeholders from across […]

Dive Into IAB Europe’s H1 2023 Highlights!

Amy Mazzola
|
17/07/2023
  With summer in full swing and the end of H1 here, we look back over the last six months […]
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