Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the h...
8 March 2018
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more at:
28 February 2018
Member report: IAB Poland – Digital Ad Spend report Q3 2017
Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The digital advertising market is growing s...
27 February 2018
Member report: OVK/BVDW – Digital Ad Spend in Germany 2017
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter ...
23 February 2018
Advertising industry takes joint stance on fake news and online disinformation
There is no excerpt because this is a protected post.
23 February 2018
Protected: IAB Europe webinar recording (member only content): Current status of programmatic a...
  European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to €22.2bn fro...
15 February 2018
IAB Europe Webinar Recording: European Online Advertising Spend H1 2017
  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will ...
6 February 2018
IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018
There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and h...
29 January 2018
Member report: FreeWheel – The European Video Measurement Matrix – A robust view of...
Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping fund digital content, on...
24 January 2018
IAB Europe infographic: Digital Advertising Supports Europe’s Economy
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution

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