Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Marie-Clare Puffett
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
18 June 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Program...
7 June 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
30 May 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST...
The European Digital Advertising market has doubled in size in 5 years The European Digital Advertising market reached €48bn in 2017 compa...
23 May 2018
IAB Europe research: AdEx Benchmark 2017 Study
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
21 May 2018
GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and th...
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to be...
23 April 2018
IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem
The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers from 7 markets covered 3 topics over 2 hours Th...
19 April 2018
IAB Europe Event Recording: Virtual Programmatic Day H1 2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
13 April 2018
GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Conse...
IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%. According to I...
29 March 2018
Press release: IAB Turkey Releases 2017 Digital Ad Spend
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how it is really being...
20 March 2018
Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of...
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