Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Matthias Matthiesen
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Publishers Factsheet
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath is collaborating with IAB Euro...
14 August 2018
Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in...
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growt...
26 July 2018
IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and ...
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
  This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio a...
19 July 2018
IAB Europe webinar recording: Digital Audio & Digital Out of Home
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online a...
17 July 2018
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Pract...
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
WATCH THE RECORDING HERE Join this webinar to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the s...
21 June 2018
IAB Europe Webinar: European Digital Advertising Spend 2017 – Tuesday 3 July 15:00 CEST /...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
18 June 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Program...
7 June 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?