Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World      ...
22 May 2017
Research Awards – Advertising Solutions Winner
Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of Video   Browse ...
22 May 2017
Research Awards – Digital Advertising Formats Winners
Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measu...
22 May 2017
Research Awards – Consumer Devices Winner
Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact on Facebook   Brows...
22 May 2017
Research Awards – Consumer Attitudes and Behaviour Winner
  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, Cadbury Buttons ...
22 May 2017
Research Awards – Brand Advertising Effectiveness Winner
Category: Effective Use Of Data Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign: Typo Domains By Nescafé     Cat...
22 May 2017
MIXX Awards Europe – Effective Use Of Data Winners
Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance       Category: Integrated A...
22 May 2017
MIXX Awards Europe – Integrated Advertising Winners
Category: Programmatic Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Last Chance      Category: Programmatic Adverti...
22 May 2017
MIXX Awards Europe – Programmatic Advertising Winners
  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE            C...
22 May 2017
MIXX Awards Europe – Campaign Effectiveness Winners
Category: Virtual and Augmented Reality Award: GOLD Agency: Framestore Campaign: Fantastic Beasts and Where to Find Them     Categ...
22 May 2017
MIXX Awards Europe – Virtual and Augmented Reality Winners
Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency – AMVG Campaign:  EnerjiSA – Turkey’...
22 May 2017
MIXX Awards Europe – Responsive Display Advertising Winners
Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Category: Branded Content Award: SILVER Age...
22 May 2017
MIXX Awards Europe – Branded Content Winners
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