Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display ad spe...
6 May 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being done to ...
4 May 2016
Member blog – Google – Building momentum against ad fraud
Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are really up against it. Great brands are built and opti...
3 May 2016
Programmatic Pioneers Report: From Pixels to People
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their article “Is blocking ad blockers r...
29 April 2016
Is blocking ad blockers really illegal in Europe? – DIGIDAY
Publishers are faced with an uphill battle as they fight to get a fair deal in programmatic trading; while all the while, the bottom line is...
28 April 2016
PulsePoint eBook: The header bidding manisfesto
What is ad blocking?  An ad blocker is a software installed with the goal of removing advertisements from web pages. With the ad blocker, ...
26 April 2016
IAB Italy White Paper: Ad blocking (in english)
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study reveals Mobile advertising rep...
18 April 2016
IAB Ireland Infographic: Irish Digital Advertising Spend 2015
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up to the free n...
9 March 2016
A ‘DEAL’ for publishers to engage users on Ad blocking
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – The IA...
7 March 2016
Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers
Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars  showcase how pr...
4 March 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
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