Interactive Advertising Bureau

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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

Georgia Cook
|
18/11/2021
IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming weeks. With leading industry experts, […]

Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today

Georgia Cook
|
17/11/2021
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]

E-commerce Germany Awards are back to business!

Lauren Wakefield
|
16/11/2021
Despite a long break from physical events, E-commerce Germany is back and ready to go! They're not only bringing back […]

That's a Wrap! Check Out the Virtual Programmatic Day Highlights

Georgia Cook
|
15/11/2021
Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With […]

The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]

Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising

Lauren Wakefield
|
09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]

A Flawed ''Future of Online Advertising’' Report

Helen Mussard
|
26/10/2021
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

Georgia Cook
|
25/10/2021
On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]

Interested In Joining IAB Europe's New Technical Committee?

Helen Mussard
|
21/10/2021
IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and is inviting interested IAB Europe […]
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