Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


27 June 2016
Interact 2016 Keynote – Mascha Driessen (Microsoft) – From searches to searchers: t...
27 June 2016
Interact 2016 Keynote – Caroline Hugonenc (Teads) – Using Mobile as a Compass to Re...
27 June 2016
Interact 2016 Keynote – Haymi Behar (Dogan TV Holding) – Video Monetization in the ...
27 June 2016
Interact 2016 Keynote – Rags Gupta (Ooyala) – The Swinging Pendulum: Buyers, Seller...
27 June 2016
Interact 2016 Keynote – Andrew Buckman (OpenX) – The Economic Argument for Quality ...
27 June 2016
Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewabilit...
Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ pe...
24 June 2016
Danish authorities confirm ad blocking detection doesn’t require consent
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted...
23 June 2016
Dutch government confirms ad blocking detection is legal
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With mil...
22 June 2016
comScore report: Video serves a Social Media ace for Roland-Garros content
Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) Q1 2016 UK Media Quality Report highlights the current s...
22 June 2016
Integral Ad Science report: Q1 2016 International Media Quality Report
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmati...
21 June 2016
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
2016 Display Advertising Ecosystem Europe 2016 Video Advertising Ecosystem Europe
17 June 2016
The Improve Digital 2016 Display and Video Advertising Ecosystems

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