Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 i...
10 February 2017
Member report – GroupM – Interaction 2017 Preview
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising bel...
8 February 2017
IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Nativ...
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte...
26 January 2017
Member report – IAB Netherlands – Report on Digital Marketing Innovation
The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of ...
25 January 2017
Member report – Meetrics – International Q4/2016 Viewability Benchmarks
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad formats landscape across Europe includ...
23 January 2017
IAB Europe Video Ad Formats Survey – Take part now!
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulato...
23 January 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve...
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans fo...
20 January 2017
comScore report: 3 digital categories to watch at the start of 2017
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its abil...
16 January 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
8 December 2016
Meetrics video: How Ads Get Misplaced
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
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