Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance  
22 May 2017
MIXX Awards Europe – Grand Prix Winner
Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Category: Video Advertising Award: SILVER Agency...
22 May 2017
MIXX Awards Europe – Video Advertising Winners
Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes On The Road While You Are Driving &...
22 May 2017
MIXX Awards Europe – Mobile Advertising Winners
Category: Display Advertising Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign:  Typo Domains By Nescafé     &nb...
22 May 2017
MIXX Awards Europe – Display Advertising Winners
Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research Report 2016   Browse ...
22 May 2017
Research Awards – Best Use Of Research Budget Winner
Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the Online A...
22 May 2017
Research Awards – Audience Measurement Winner
Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World   Brows...
22 May 2017
Research Awards – Research and Data Innovation Winners
Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World      ...
22 May 2017
Research Awards – Advertising Solutions Winner
Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of Video   Browse ...
22 May 2017
Research Awards – Digital Advertising Formats Winners
Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measu...
22 May 2017
Research Awards – Consumer Devices Winner
Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact on Facebook   Brows...
22 May 2017
Research Awards – Consumer Attitudes and Behaviour Winner
  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, Cadbury Buttons ...
22 May 2017
Research Awards – Brand Advertising Effectiveness Winner
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