Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The digital advertising market is growing s...
27 February 2018
Member report: OVK/BVDW – Digital Ad Spend in Germany 2017
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics
There is no excerpt because this is a protected post.
23 February 2018
Protected: IAB Europe webinar recording (member only content): Current status of programmatic a...
  European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to €22.2bn fro...
15 February 2018
IAB Europe Webinar Recording: European Online Advertising Spend H1 2017
  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will ...
6 February 2018
IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018
IAB Europe invites the industry to share views on their current challenges for digital brand advertising, measurement and solutions that cou...
5 February 2018
IAB Europe survey: Digital Brand Advertising and Measurement
There is unprecedented demand from advertisers to fully understand audiences across TV and digital video: which consumers were reached and h...
29 January 2018
Member report: FreeWheel – The European Video Measurement Matrix – A robust view of...
Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping fund digital content, on...
24 January 2018
IAB Europe infographic: Digital Advertising Supports Europe’s Economy
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series III – Consent
To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zen...
14 December 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
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