Interactive Advertising Bureau

Blog

Will There Be Retail-Santa This Year?

Georgia Cook
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20/12/2021
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the changing retail landscape and the […]

That’s a Wrap! IAB Europe 2021 Highlights

Georgia Cook
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16/12/2021
The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]

Member Guest Post with The Trade Desk - Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

Georgia Cook
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14/12/2021
In this week's member blog post, we hear from Philippa Snare, SVP EMEA at The Trade Desk. Philippa is urging […]

The True Value of Digital Advertising Has Come into Sharp Relief

Lauren Wakefield
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10/12/2021
In this blog post, as featured in the EU Observer, IAB Europe's Director, Public Policy, Greg Mroczkowski, shares what has […]

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

Marie-Clare Puffett
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08/12/2021
One of the key objectives of IAB Europe and the National IABs is to build a sustainable future for digital […]

Help Us Uncover the State of Online Video with PubMatic

Marie-Clare Puffett
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01/12/2021
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their latest Online Video Survey! The […]

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Lauren Wakefield
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24/11/2021
Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November at the most recent monthly […]

Member Guest Post with Audiencerate - How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

Georgia Cook
|
23/11/2021
  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. Filippo is diving into the […]

Have Your Say in IAB Europe's Annual Industry Polls

Lauren Wakefield
|
18/11/2021
Have your say in IAB Europe’s Annual Industry Polls - Brand Safety and Post Third-Party Cookie IAB Europe has launched […]
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IAB Europe
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