Interactive Advertising Bureau

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In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
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16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]

That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

Amy Mazzola
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11/11/2022
  On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]

Now Open! Take Part in our 2022 Annual Members Survey

Amy Mazzola
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10/11/2022
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]

Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability

Lauren Wakefield
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08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]

Join Our Latest Working Groups! Sustainability Standards & Retail Media

Lauren Wakefield
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03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]

Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results

Lauren Wakefield
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01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]

That's a Wrap! Check out the Highlights and Recordings from the H2 2022 Virtual CTV Event

Lauren Wakefield
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26/10/2022
On 25th October, IAB Europe hosted the H2 2022 Virtual CTV Event, and with almost 300 people in attendance, it […]

Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]

Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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