Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE            C...
22 May 2017
MIXX Awards Europe – Campaign Effectiveness Winners
Category: Virtual and Augmented Reality Award: GOLD Agency: Framestore Campaign: Fantastic Beasts and Where to Find Them     Categ...
22 May 2017
MIXX Awards Europe – Virtual and Augmented Reality Winners
Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency – AMVG Campaign:  EnerjiSA – Turkey’...
22 May 2017
MIXX Awards Europe – Responsive Display Advertising Winners
Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Category: Branded Content Award: SILVER Age...
22 May 2017
MIXX Awards Europe – Branded Content Winners
Category: Native Advertising Award: GOLD Agency: Arena Media Spain Campaign: UFC  2   Category: Native Advertising Award: SILVER Agenc...
22 May 2017
MIXX Awards Europe – Native Advertising Winners
Category: Search Advertising Award: Gold Agency: iProspect / Dentsu Aegis Network Campaign:  A digital recruitment solution     C...
22 May 2017
MIXX Awards Europe – Search Advertising Winners
Category:  Social Media Award: GOLD  Agency: DDB Brussels  Campaign:  STARDUST FOR BOWIE   Category: Social Media Award: SILVER  A...
22 May 2017
MIXX Awards Europe – Social Media Winners
Contrary to the common belief that there is no culture of speech on the internet, once again, the research of IAB Poland proves that this is...
19 May 2017
Member report – IAB Poland – Internet Culture of Insult?
The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
9 May 2017
Member report: IAB Poland / PwC – Digital Ad Spend 2016
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 Million with a growth rate of 13.7%. Considering...
25 April 2017
Member report: IAB Turkey – Digital Ad Spend 2016
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016

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