Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

For more information please contact
Marie-Clare Puffett
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall 6 / Debate Hall  IAB Europe CEO, Towns...
7 August 2017
Schedule a meeting & join our panels @ dmexco 2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the realit...
31 July 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standar...
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priori...
10 March 2017
IAB Europe Metrics and KPIs survey – take part now!
You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below...
2 March 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content...
You can watch the recording of the second webinar entitled The Native Advertising & Content Marketing landscape in Europe below. This we...
16 February 2017
IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Euro...
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising bel...
8 February 2017
IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Nativ...
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad formats landscape across Europe includ...
23 January 2017
IAB Europe Video Ad Formats Survey – Take part now!
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
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