Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

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Marie-Clare Puffett
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall 6 / Debate Hall  IAB Europe CEO, Towns...
7 August 2017
Schedule a meeting & join our panels @ dmexco 2017
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement.
8 December 2016
Meetrics video: How Ads Get Misplaced
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
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