Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment.

This Framework is composed of a set of initiatives designed to be compatible with global programmes and there are three areas of focus; ad formats, metrics and KPIs and quality and audience segments.

BRAND ADVERTISING NEW GRAPHIC -IAB Europe_Brand Advertising Framework for website v2

The Framework aims to address:

  • Insufficient brand spend online
  • Fragmentation of ad formats
  • Limited video inventory
  • Measurement issues

Brand Advertising Committee leadership:
Chair: Karim Attia
Vice Chair: Christophe Dané, IAB France

For more information please contact
Marie-Clare Puffett
The aim  of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, c...
31 October 2017
IAB Europe Transparency Guide
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
This report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers and ...
29 August 2017
Member report: comScore – Top 10 Burning Issues in Digital
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall 6 / Debate Hall  IAB Europe CEO, Towns...
7 August 2017
Schedule a meeting & join our panels @ dmexco 2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the realit...
31 July 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standar...
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priori...
10 March 2017
IAB Europe Metrics and KPIs survey – take part now!
You can watch the recording of the third webinar entitled Key Operational Considerations for Native Advertising and Content Marketing below...
2 March 2017
IAB Europe Webinar Recording: Key Operational Considerations for Native Advertising and Content...
Page 1 of 3123
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?