Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

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Marie-Clare Puffett
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which IAB Europe participated ...
26 September 2018
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Bru...
11 September 2018
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to underta...
Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report. T...
7 September 2018
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online a...
17 July 2018
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Pract...
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
30 May 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry have published an open letter ...
23 February 2018
Advertising industry takes joint stance on fake news and online disinformation
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
This report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers and ...
29 August 2017
Member report: comScore – Top 10 Burning Issues in Digital
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
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