Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the...
10 November 2016
IAB Europe report: Attitudes to Digital Video Advertising
The IAB Netherlands  Online Video Task Force, the trade association for digital marketing, has published their Online Video Guide. The hand...
7 October 2016
IAB Netherlands report: Online Video Handbook 2016
Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply personable relations...
19 May 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display ad spe...
6 May 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for ...
20 January 2016
IAB Europe Report: European Online Advertising Spend H1 2015
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and progr...
8 September 2015
IAB Europe Report: European Programmatic Market Sizing 2014
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