Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply personable relations...
19 May 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consu...
19 April 2016
Videology Report: Video works
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research behaviou...
8 September 2015
IAB Europe Report: The Smart Shopper Snapshot
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what mark...
8 January 2014
Millward Brown Research: AdReaction Video Creative in a Digital World
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