Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Alison Fennah
The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and is now in its eleventh year. The...
23 May 2017
AdEx Benchmark 2016 Study
The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
9 May 2017
Member report: IAB Poland / PwC – Digital Ad Spend 2016
The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
20 April 2017
Member report: IAB UK / PwC – Digital Adspend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.
11 April 2017
Member report: IAB Hungary – Digital Ad Spend 2016
The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals growth of 31% for the Iris...
6 April 2017
Member report: IAB Ireland / PwC – Digital Adspend 2016
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
This study, carried out annually by IAB Spain since 2002, has as its main objective provide a trend report about media buying and give an in...
3 November 2016
IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million
Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend is now at a record hi...
3 November 2016
IAB Ireland report: H1 2016 digital ad spend – mobile ad spend overtakes desktop for the ...
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
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