Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €...
23 November 2017
IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth
Join this webinar on Monday, 13th November at 4pm CET / 3pm GMT to gain insight into the results of two of the studies commissioned by IAB...
31 October 2017
IAB Europe Webinar: Data-Driven Advertising – The Role of Digital Advertising for the Europe...
Viewability is a crucial yet controversial digital advertising metric. It not only dominates the industry measurement agenda—the top prior...
20 September 2017
Member report: FreeWheel – Defining a View – The Impact of Evolving Video Dynamics
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides important c...
7 September 2017
Research report: The economic contribution of online advertising in Europe
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data in di...
7 September 2017
Research report: The economic value of data-driven advertising
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types of content...
7 September 2017
Research Report: Europe online – an experience driven by advertising
The screen in our hands is now the gateway to the online world – the first choice to answer any questions, accomplish any tasks, stay ...
3 August 2017
Member report: commissioned by Google – Why the growth of mobile apps is good news for br...
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it i...
27 July 2017
Member report: FreeWheel – Video Monetization Report
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile advertising gr...
7 July 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016
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