Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display ad spe...
6 May 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015
Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB Ireland & PwC Adspend Study reveals Mobile advertising rep...
18 April 2016
IAB Ireland Infographic: Irish Digital Advertising Spend 2015
Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them...
1 March 2016
Turn Infographic: Advertising to Millennials
This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals fro...
8 January 2016
OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Pr...
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
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