Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2...
13 September 2017
IAB Europe Report: European Programmatic Market Sizing 2016
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile advertising gr...
7 July 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016
IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 – the definitive guide to the state...
29 June 2017
IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertisin...
Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. Register here! The AdEx Benchmark study ...
23 May 2017
IAB Europe study: AdEx Benchmark 2016 preliminary results
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the...
10 November 2016
IAB Europe report: Attitudes to Digital Video Advertising
The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising fol...
13 October 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into sell-sid...
Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
As mobile takes centre stage, advertisers are taking advantage of its growth to engage with key audiences, the second IAB Europe Advertiser ...
27 September 2016
IAB Europe report: Advertiser Mobile Audit 2016
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
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