Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

by Jordan Wisbey, Head of Native, Oath The future Trends suggest native advertising will make up a whopping 52% of all display ad spend in E...
7 December 2018
Member infographic: Redefining the value of native advertising
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
6 December 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in connected TV advertisi...
6 December 2018
IAB Europe White Paper: Connected TV
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. As...
27 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as ...
26 November 2018
IAB Europe White Paper: Programmatic Native Advertising
  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 which recognise and celebrate the year’s be...
23 November 2018
IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Dig...
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published...
23 November 2018
IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December a...
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video by ...
23 November 2018
IAB Europe Survey: What is driving digital video advertising adoption
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barrier...
22 November 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 
The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights a series of findings which come to support th...
21 November 2018
IAB Europe Report: Human Capital in the Digital Environment 2018
The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. T...
12 November 2018
AdEx Benchmark H1 2018 Study
This study, which has been carried out annually by IAB Spain since 2002, has as its main objective to provide the digital advertising indust...
8 November 2018
Member report: IAB Spain Digital Ad Spend 2017
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