Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Alison Fennah
The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. T...
12 November 2018
AdEx Benchmark H1 2018 Study
This study, which has been carried out annually by IAB Spain since 2002, has as its main objective to provide the digital advertising indust...
8 November 2018
Member report: IAB Spain Digital Ad Spend 2017
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
5 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As is...
29 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As it is u...
23 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
This is the second of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research ...
18 October 2018
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Plan...
While consumers have been quick to grasp all viewing options in the new living room the advertising business has been much slower to do so. ...
16 October 2018
Member report: A Buyer’s Guide to the New Living Room
A large share of online advertising is sold via programmatic exchanges in the Netherlands. Due to the GDPR implementation in May 2018 and it...
15 October 2018
Member report: IAB Netherlands – Deloitte Programmatic Advertising 2018
This webinar aimed to answer three vital questions tied to digital transformation: what it is, why it is important, and how it can be achiev...
15 October 2018
IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how
RTL AdConnect and RTL Group publish the 25th edition of TV (Total Video) Key Facts, an international report of broadcast and digital media ...
4 October 2018
Member report: TV Key Facts 2018
Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measur...
3 October 2018
Member webinar recording: How Cross-Device Measurement Actually Works – And Why You Need ...
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digi...
1 October 2018
IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A co...
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