Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

This article was originally published here New research from Boston Consulting Group (BCG), commissioned by Google, found that best-in-class...
20 February 2019
Member research: Driving strong business growth through data-driven marketing transformation
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are...
13 February 2019
IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entri...
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns ...
13 February 2019
IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – H...
This white paper was originally published here. The paper looks at how broadcasters and pay TV operators have embraced automated technology...
12 February 2019
Member white paper: Cracking the Programmatic Conundrum
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market ...
7 February 2019
IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and Europe...
by Jordan Wisbey, Head of Native, Oath The future Trends suggest native advertising will make up a whopping 52% of all display ad spend in E...
7 December 2018
Member infographic: Redefining the value of native advertising
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
6 December 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in connected TV advertisi...
6 December 2018
IAB Europe White Paper: Connected TV
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. As...
27 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as ...
26 November 2018
IAB Europe White Paper: Programmatic Native Advertising
  This complimentary webinar showcased some of the winners of the MIXX Awards Europe 2018 which recognise and celebrate the year’s be...
23 November 2018
IAB Europe webinar recording: MIXX Awards Europe 2018 Winners – Delivering Effective Dig...
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published...
23 November 2018
IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December a...
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