Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
Thursday 15 February 15.00 CET / 14.00 GMT Register here Join this webinar to gain insight into the results of the AdEx Benchmark H1 2017 re...
18 January 2018
IAB Europe Webinar: European Online Advertising Spend H1 2017
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series III – Consent
To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zen...
14 December 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
There is no excerpt because this is a protected post.
6 December 2017
Protected: IAB Europe webinar recording (member only content): Transitioning to the New Ad Port...
This is the second of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate the year’s best dig...
6 December 2017
IAB Europe Webinar Recording: MIXX Awards Europe 2017 Winners – Delivering Efficient Digi...
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €...
23 November 2017
IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth
  This is the first of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate the year’s be...
20 November 2017
IAB Europe Webinar Recording: MIXX Awards Europe 2017 Winners – Creativity in Digital Adv...
This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s co...
16 November 2017
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
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