Policy

IAB Europe Transparency and Consent Framework

INTRODUCING FOR PUBLIC COMMENT: TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to help the digital advertising ecosystem comply with obligations under the GDPR and ePrivacy Directive. Today, the TCF is the largest collaborative effort with organisations and professionals in the digital advertising and publishing industries to provide solutions to key GDPR and ePrivacy Directive compliance challenges.

An important component of the management of technical frameworks is continual consultation with its users and the broad base of stakeholders. For the TCF, that includes publishers, advertisers, media agencies, and technology providers.

Over the past 12 months, stakeholder feedback has been sought, most notably from the publisher community, providing valuable feedback on how the framework can be improved and better serve the community. This has driven the creation and purpose of TCF v2.0. In addition, feedback from regulators on TCF was sought and incorporated.

The TCF Steering Group was tasked with updating the policies to reflect this feedback that would inform IAB Tech Lab and the development of the technical specifications.

Working groups reporting, to the Steering group included the Policies Working group, who drafted the Policy, and the Purposes Working Group who redefined the purposes and features of processing personal data that the TCF supports.

The IAB Tech Lab, GDPR Technical Working group were responsible for iterating the technical specifications that manage and maintain the TCF reference architecture, protocols, and technological solutions to fulfil the new policy requirements.

Marking the one-year anniversary of the TCF the Policy and Technical Specifications of version 2.0 are presented for public comment. This is the first major new release and the only significant one planned for the year. Interested stakeholders are invited to provide feedback from the 25th April to the 25th May (30 days public comment period).

Public comment specifications and documentation:

  • IAB Europe Transparency & Consent Framework Transparency and Consent String with Global Vendor List Format here
  • IAB Europe Transparency & Consent Framework Consent Manager Provider JS API V2.0 here
  • IAB Europe Transparency & Consent Framework Policies here

Submitting feedback on TCF v2.0

All feedback during the public comment period should be sent here for technical specification and here for policy documentation.

Want to find out more?

As part of the consultation process, IAB Europe will be holding two webinars to outline the proposed changes. These 1.5-hour information sessions will include a 45-minute presentation from key contributors to TCF v2.0 and a 45-minute Q&A session to ascertain feedback and comments from participants. Please see below for registration details:

  • TCF v2.0 for Publishers – Please register here
  • TCF v2.0 for Vendors & CMPs – Please register here

If you’d like to read the full press release about the public comment day launch, please visit IAB Europe’s news section. IAB Europe have also provided some FAQs to provide more information and context of the TCF and the updated framework presented for pubic comment.

What’s next:

Following the close of the public comment period, once the technical specifications and Policies have been finalised, detailed implementation manuals will be issued for vendors, publishers and CMPs. Additional webinars will be held for all stakeholders including agencies and advertisers.

For more information please contact
Helen Mussard
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. As...
27 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to meet...
21 November 2018
The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
5 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As is...
29 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As it is u...
23 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency & Consent Framework (“Framework”) on W...
3 October 2018
Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating t...
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digi...
1 October 2018
IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A co...
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces t...
12 September 2018
IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Co...
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
4 September 2018
The IAB Europe Transparency & Consent Framework: CMP Factsheet
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Vendors Factsheet
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Publishers Factsheet
Page 2 of 212
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?