Interactive Advertising Bureau

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Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
|
06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]

Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
|
24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]

Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
|
23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]

Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
|
17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]

Share Your Insights on Generative AI in Digital Advertising - Participate in our Survey Today!

Amy Mazzola
|
15/01/2024
Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]

That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
|
19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]

2024 Trends in the Programmatic Ecosystem

Amy Mazzola
|
14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
|
14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]

Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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