Education

The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers from 7 markets covered 3 topics over 2 hours Th...
19 April 2018
IAB Europe Event Recording: Virtual Programmatic Day H1 2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
13 April 2018
GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Conse...
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable TV campaigns...
10 April 2018
Member blog: The evolution of Programmatic TV Advertising
  16:00 CEST / 15:00 BST 23 April 2018 Join this webinar to get a better understanding of blockchain technology and how it could apply ...
10 April 2018
IAB Europe webinar: Blockchain and its impact on the digital advertising ecosystem – 23 A...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping fund digital content, on...
24 January 2018
IAB Europe infographic: Digital Advertising Supports Europe’s Economy
This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of M...
28 November 2017
IAB Europe GIG: Working Paper on GDPR Consent
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s co...
16 November 2017
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
A lot has happened in the last year and the programmatic industry is at a turning point: it must educate, control, check and adapt, or it fa...
16 November 2017
Member blog: Improve Digital – Are you in the business of being honest? Moving away from ...
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidanc...
9 November 2017
IAB Europe Virtual Programmatic Day 2017 Roundup
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging...
8 November 2017
Member White Paper: GfK in association with IAB Europe – Future of Media Currencies
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