Education

The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the en...
21 August 2018
Member blog: Digital Out of Home and OMD campaign for HP
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this sur...
11 July 2018
IAB Europe Survey: Human Capital in the Digital Environment 2018
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experien...
27 June 2018
Member blog: How the industry is using KPIs and what needs to change
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associat...
22 June 2018
Our video investigation of ePrivacy realities across Europe
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
18 June 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology...
29 May 2018
Interact 2018 – IAB Europe’s GDPR Transparency & Consent Framework
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