Education

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging...
8 November 2017
Member White Paper: GfK in association with IAB Europe – Future of Media Currencies
When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its true market value. ...
11 October 2017
Member White Paper: AppNexus – Header Bidding: The next evolution
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital advertisi...
11 July 2014
IAB Europe White Paper: Introduction to Programmatic Trading
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?