Education

For a newcomer to the online advertising scene, an industry steeped in acronyms and specialised terminology, the task of unraveling its intr...
19 December 2016
IAB Europe Digital Advertising Glossary
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions an...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
The figures in the latest IAB Europe – IHS report show that mobile advertising growth continues to accelerate and increased 68.2% to ...
22 September 2016
IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertisi...
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4...
4 July 2016
IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advert...
2016 Display Advertising Ecosystem Europe 2016 Video Advertising Ecosystem Europe
17 June 2016
The Improve Digital 2016 Display and Video Advertising Ecosystems
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