IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital a...
4 June 2019
AdEx Benchmark 2018 study
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only provide a bett...
17 April 2019
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education &...
10 April 2019
IAB Europe White Paper: Blockchain Demystified
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barrier...
22 November 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 
This webinar aimed to answer three vital questions tied to digital transformation: what it is, why it is important, and how it can be achiev...
15 October 2018
IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how
This working paper on controller and processor definitions has been prepared by the members of the IAB Europe GDPR Implementation Group unde...
19 September 2018
IAB Europe GIG: Working Paper on Controller – Processor Criteria
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also d...
19 September 2018
IAB Europe GIG: Working Paper on Data Subject Requests
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access...
12 September 2018
IAB Europe Report: Attitudes to Programmatic Advertising 2018
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
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